Copywriting Delivery is the full name (or short: CwD). Behind it is me, Alexander Kluge and a lot of copywriting experts’ knowledge. I’m running a small independent company with multiple ventures and projects; copywriting is one of them. I’ve been writing commercially since 2011 and teaching copywriting since 2016.
Yes, sometimes much faster. But never more than 24 hours unless the final document has more than 1,000 words.
If your document (my delivery to you) has more than 1,000 words, I need more time. You can soon use my estimator on the home page to find out how long it would take.
No. It’s important to have time for rest, recovery, philosophy and play.
Based on my experience, I make an estimation on the number of words I’ll write for you. I’m a word economist. That’s why I write the optimum quantity of words, not too much not too little. This has two benefits: The prospect reads fewer words, and you pay less money.
With that in mind, I do include a 15-percent safety margin in my estimate. For example, you hire me to write a sales letter for a landing page. I estimate 4.000 words. I add 600 words on top of that and charge you 4.600 words.
But, I work in increments of 500 words. That’s why I don’t charge you more even if I write up to 5.100 words. And you’re ok having paid for 4.600 words even if I deliver 4.100 words. I find this a fair compromise for both of us.
If I end up writing only 3.500 words you get a refund worth 1.000 words (two increments of 500) because 3.500 is 600 words less than the tolerance line of 4.100 words.
Vice versa when I’m writing 5.500 words. The difference to the tolerance line of 5.100 is 400 words and since I’m using increments of 500 I send another invoice worth 500 words before my final delivery to you. I send this extra invoice together with the second 50-percent invoice (see the full process).
We follow every step of my process:
Here’s an example of how the process works: If I accept your request at 9am today you won’t receive the delivery at tomorrow’s 9am but until tomorrow’s 6pm.
6pm (CET) is my fixed hour of delivery to avoid having to send your final document at odd hours of the day (or night). I believe it’s nice to receive a gift (the finished copy) at the end of the work day - this applies to European timezones only, of course.
Keep in mind, if you or I break the process (for reasons not related to either a late delivery or when you’re not happy with my work), I cancel the project, refund all payments and stop working immediately. I literally drop the pen. No copy will leave my desk and arrive at yours, and we have the chance to start all over again with a filled-out questionnaire.
In case I deny, there’s nothing you or I have to do. You won’t hear from me.
It’s same process as a 24-hour delivery. But there’s time for more questions and deeper research. Then I’m also able to go into the 2nd level with you, for even more success.
I operate within a two-level questionnaire system. Every request goes through the first level, and 24-hour-turnaround projects stay on that level 1 because of the obvious shortage of time. This is also true for projects with deadlines of up to 96 hours of delivery. When time and quick wins are of the essence, a level–1 delivery is the right choice.
Projects with a lifespan longer than 96 hours go through the entry-level questionnaire and the in-depth 2nd-level questionnaire. A level–2 delivery is the right choice for maximum business success. I usually have a video call with prospects going through the second level with me.
Yes. But if your project is too technical for me to understand, I will let you know within 24 hours after I’ve seen your filled-out questionnaire.
English and German whereas the latter is my mother tongue.
You will get a refund and still get the full sales copy.
In an encrypted Telegram message and (if required) through a secure link with additional deliverables that only you can access.
Yes, of course.
If you’re not happy with my work because I didn’t meet your business goals, you will get a refund and still get the full sales copy. Please telegram me and tell me which business objectives were not met. I’ll then review your order immediately.
Unless you have a very secure way to transfer sensitive information (your email communication is probably not encrypted), Telegram is the safe and secure way in which I communicate with my clients. Email encryption works but is a hassle to set up, and I’d rather make a new client sign up for Telegram (which is easy and fast) than bothering him or her with setting up PGP or S/MIME.
My best sales copy text and the smartest delivery according to the briefing and business objectives you sent me in the questionnaire.
Yes, as long as I’m able to grasp what you mean and why this particular style helps achieve your business goals. If I’m not able to do so, I’d let you know immediately.
If you have any questions, telegram me.
Copywriting Delivery (CwD) is a brand + service by naii.io.
Let’s talk on Mastodon or send a telegram.